Images and licences

We use our own work, documented commissions or permissions, official media cleared for editorial use, openly licensed or public-domain works, and images created for Inferama with AI. Being visible in a search engine, social network, press release or stock platform does not by itself make an image reusable.

Linkses and other discovery tools help us find candidates but do not replace checking the original source. We verify that the stated licence covers the specific file and permits the intended publication, crop, translation or adaptation.

Where available, we retain title, author or organisation, original URL, provider, licence and version, licence link, attribution text, access date, modifications and the published file. Technical identifiers, dimensions and hashes may also be stored to detect duplicates and reconstruct decisions.

Automated controls only pre-screen candidates. Missing, contradictory or incompatible rights information leaves a resource pending or rejected; a platform label is not a warranty and must be checked against the original page.

CC BY permits commercial reuse and adaptation with attribution; CC BY-SA also requires adaptations to be shared under the same licence. CC0 is a public-domain dedication tool and does not require attribution under its terms, although we retain credit and source as good practice.

As an editorial policy, we normally avoid NonCommercial and NoDerivatives material where commercial activity, cropping or composition may occur. “Royalty-free”, “free” and “copyright-free” are not synonyms. All-rights-reserved material needs permission, a valid licence or a documented legal basis.

We follow the Creative Commons TASL approach: title, author, source and licence, with links where practical. A credit may read “Title — Author · CC BY 4.0 · source” and should state material cropping, translation, compositing or editing.

Format or size optimisation does not remove the original obligations. We preserve a reference to the unedited asset and avoid changing documentary meaning through crop, caption or montage. Alternative text serves accessibility and does not replace the credit.

Images created for Inferama record the provider and model and, where safe and available, essential generation parameters. They are not presented as photographs, screenshots or evidence of real events. Photorealistic recreations or substantial manipulations are disclosed when context or applicable rules require it.

We avoid requests to imitate living artists, impersonate real people, fabricate endorsements or mislead readers. Editorial review also considers trademarks, characters, privacy and reference materials. Content Credentials or C2PA metadata are preserved and validated when available, but they signal provenance rather than automatically proving truth.

A copyright licence does not necessarily clear personality, privacy, trademark, property or other rights in what an image depicts. We assess those layers separately and limit uses that could imply endorsement, guilt, illness, conduct or identity unsupported by the image.

We apply extra care to children, victims, health, violence, sexuality, conflict and allegations. News content should favour directly relevant imagery, precise captions and a clear distinction between documentary photography, archive, illustration and reconstruction.

We retain the source URL, an optimised copy and the information available at download so that a changing licence or missing source can be reviewed. A later decision does not erase the earlier audit trail.

Provenance does not by itself make a visual claim true. When an image acts as evidence, we check date, place and context rather than trusting metadata, watermarks or appearance alone. Each use also needs useful alternative text, suitable dimensions and treatment that does not hide relevant information.

A rights holder or authorised representative can request review with the exact Inferama URL, affected asset, work or right invoked, their relationship to that right, sufficient evidence and a verifiable contact method. Passwords, API keys and unnecessary personal documents should never be sent.

We may temporarily disable an asset while checking a claim and may request more information. Depending on the evidence, we will correct the credit, replace or remove the image, limit its use or retain it with a reasoned decision. The corrections channel remains available for reporting errors.